Communication Research 3th edition

ISBN:0073406767

ISBN13:9780073406763

Publisher:McGraw-Hill Humanities/Social Sciences/Languages

Author:Joann Keyton

Communication Research Description

Communication Research: Asking Questions, Finding Answers 3 Edition Communication Research: Asking Questions, Finding Answers covers basic research issues and both quantitative and qualitative approaches to communication research. The text helps students become better consumers of communication research literature by emphasizing effective methods for finding, consuming, and analyzing communication research. Covering the entire research process--how one conceptualizes a research idea, turns it into an interesting and researchable question, selects a methodology, conducts the study, and writes up the study's findings--provides a path for students who wish to develop and conduct research projects.
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